Reading Is Fundamental Asks Everyone To Rally To Read 100 Beginning Sept 1

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Dear PSA Director,

I am writing on behalf of Reading Is Fundamental (RIF), the nation’s oldest children’s literacy non-profit organization. Founded in 1966, RIF is committed to a literate America where all children have the opportunities that literacy provides. Our mission is to inspire a passion for reading among all children, provide quality content to make an impact, and engage communities in the solutions to give every child the fundamentals for success.

With 25 million children in the U.S. unable to read proficiently, the literacy crisis affects every community in the country. Literacy is an essential life skill that provides the foundation for a lifetime of opportunity.

– 34% of children entering kindergarten lack the basic skills to learn to read;
– 65% of 4th graders read below grade level, contributing to 8,000 students dropping out daily;
– Only 37% of students graduate high school at or above reading proficiency.

As RIF reaches the milestone of serving 100 million children over the course of our almost 56-year history, it is the perfect opportunity to reaffirm our commitment to serving the next generation of children. And, the concerning literacy statistics will only be exacerbated by the negative impacts on reading caused by the pandemic. RIF’s response is to launch a simple yet compelling six-month initiative to rally behind our nation’s educators, students, and caregivers and unite around the importance of reading to re-engage our children in a life-long love of reading – Rally to Read 100.

The goal of the RIF Rally to Read 100 radio spot is to generate awareness for the program and drive listeners (families and educators) to visit the program website, RallytoRead.org, to take a reading pledge, request classroom kits for their classrooms, enter to win a sweepstakes where 100 schools will receive 100 new books (we are giving away 10,000 new books!) and most importantly, have free access to monthly read-alouds and reading activities to support educators and engage children in reading.

Thank you for your consideration of supporting Reading Is Fundamental and joining with us to get our nation’s children reading and thriving. We will not stop until every child reads.

Best regards,

Jodi Rubin
Vice President, Marketing & Partnerships
Reading Is Fundamental
750 First Street, NE
Suite 920
Washington, DC 20002
202.536.3525
jrubin@RIF.org

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