It’s time to speak up about Crohn’s and ulcerative colitis and finally get the right care
Dear PSA Director,
Every day, countless people experience the symptoms of Crohn’s disease and ulcerative colitis (also known as inflammatory bowel disease, or IBD) but don’t seek a diagnosis because they don’t know they can be helped. New radio and TV PSAs are helping to change that.
Undiagnosed IBD patients can be particularly apprehensive when talking about their active symptoms and feel further isolated by the stigma associated with discussing these diseases. A conversation with loved ones can be a wake-up call for patients to seek help, get treated, and feel better sooner. As people reunite with friends and family this summer, you can help shine a light on an often-invisible disease by informing viewers of IBD symptoms and encouraging those experiencing symptoms to discuss them openly – and seek a diagnosis.
By sharing the Crohn’s & Colitis Foundation’s PSAs, you can help raise awareness of IBD and help people with symptoms get treated – and feel better sooner. When people recognize that their symptoms are treatable, they can finally get the help they need to take control of their health. The Crohn’s & Colitis Foundation offers educational tools, support resources, medical connections, and much more, enabling patients to better navigate all aspects of IBD.
In addition to PSAs available for TV stations, the Crohn’s & Colitis Foundation has recently launched a new PSA for radio. Please consider running one or multiple PSAs, which include:
• New: a radio PSA encouraging listeners to seek help for IBD symptoms
• Olivia (TV), which features a Black woman’s commute to work with undiagnosed IBD
• Maria (TV), which features a young Hispanic woman managing undiagnosed IBD at school
• Adam (TV), which features a white office worker seeking help for undiagnosed IBD
• Spill Your Guts (TV), which features multiple stories of life with undiagnosed IBD
Thank you for your consideration.
Chief Marketing Officer
Crohn’s & Colitis Foundation