African American Wellness Project PSA Campaign
The African American Wellness Project (AAWP) was formed more than a decade ago in response to the healthcare inequities that exist in the African American community. African Americans and other minority communities suffer from health conditions at a much higher prevalence and severity and AAWP is committed to bridging this gap by informing and empowering minorities about how to take charge of their health.
AAWP’s mission is both timely and relevant. The COVID-19 pandemic and the racial and ethnic divide of today has taken an unprecedented toll on minorities. African Americans are at a much higher risk for contracting COVID-19 and three times more likely to die from this virus.
“Health is our biggest asset and it needs to be protected,” said Dr. Michael LeNoir, one of the nation’s top Black physicians, AAWP Founder and past president of the National Medical Association. “At AAWP, we believe that health disparities will exist if we allow them to continue and that we must step up and take the lead to change this trajectory.”
AAWP has developed a series of PSA’s on the health issues that disproportionately affect the Black community. Please utilize these PSAs in your programming and help improve the health of your community.
Additionally, Dr. LeNoir is available to discuss any health topics related to the PSA program to include: Asthma, Allergies, Prostate Cancer, the importance of regular doctor visits, health equity and COVID-19 and overcoming vaccine hesitancy especially in communities of color.
Together we can help eliminate disparities in health and healthcare for African Americans. We greatly appreciate any programming time that you can provide.